English (United States)
English (United States)
Case Study: NürnbergMesse
For the first time in Messe Germany: The digital wardrobe
The challenge
The challenge
The fair showcases the future indoors – and visitors receive an old coat check tag at the front. Long queues, cash handling, and lost tags were part of everyday life at large events. For a modern exhibition center like NürnbergMesse, it was clear: This has to improve.
The fair showcases the future indoors – and visitors receive an old coat check tag at the front. Long queues, cash handling, and lost tags were part of everyday life at large events. For a modern exhibition center like NürnbergMesse, it was clear: This has to improve.
The partnership
The partnership
Since 2024, itemdrop has been developing the digital cloakroom solution for trade fair centers in collaboration with NürnbergMesse.
Since 2024, itemdrop has been developing the digital cloakroom solution for trade fair centers in collaboration with NürnbergMesse.
The solution
The solution
In September 2025, NürnbergMesse introduced a digital cloakroom solution at FACHPACK for the first time in trade fair Germany – and that directly at seven locations on the grounds.
The guest pays with a card and can leave – without waiting for a token or cash.
The side effect: Each drop-off and pick-up becomes a unique data point that didn’t exist before. This transparency helps the fair in event planning.
In September 2025, NürnbergMesse introduced a digital cloakroom solution at FACHPACK for the first time in trade fair Germany – and that directly at seven locations on the grounds.
The guest pays with a card and can leave – without waiting for a token or cash.
The side effect: Each drop-off and pick-up becomes a unique data point that didn’t exist before. This transparency helps the fair in event planning.
The results
The results
"For us in event coordination, it's exciting to see very transparently what is happening at the cloakroom through the dashboard, as it gives us planning security and flexibility."
Sarah Haag, Event Coordination, NürnbergMesse
"We love working with itemdrop because we have massive time savings, can save all the cash, and no longer have to manage physical coat check tokens."
Inka Meixner, Lorenz Personal (Personnel Service Provider NürnbergMesse)
The rollout
The rollout
After the successful launch at FACHPACK, the deployment at it-sa followed. Starting from January 2026, itemdrop will be in use at all fairs of NürnbergMesse.
After the successful launch at FACHPACK, the deployment at it-sa followed. Starting from January 2026, itemdrop will be in use at all fairs of NürnbergMesse.
About the Nuremberg Messe
About the Nuremberg Messe
The Nuremberg Trade Fair is one of the leading trade fair locations in Germany and hosts numerous international trade fairs annually. With itemdrop, the trade fair center is focusing on a modern, digital infrastructure for a better visitor experience.
The Nuremberg Trade Fair is one of the leading trade fair locations in Germany and hosts numerous international trade fairs annually. With itemdrop, the trade fair center is focusing on a modern, digital infrastructure for a better visitor experience.
Frequently Asked Questions
Do my guests need an app?
What payment methods are offered?
Can I also represent free wardrobe?
Do my guests need an app?
What payment methods are offered?
Can I also represent free wardrobe?
Do my guests need an app?
What payment methods are offered?
Can I also represent free wardrobe?
Do my guests need an app?
No. Guests do not need to register or use an app to use itemdrop. They only need a cashless payment method, such as a card or Apple Pay.
What payment methods are offered?
Can I also represent free wardrobe?
Let the wardrobe become a self-runner from the stress factor.
Let the wardrobe become a self-runner from the stress factor.
itemdrop is the better solution for all parties involved - not just digital but better
itemdrop is the better solution for all parties involved - not just digital but better
Live demo of unbranded jacket check-in via bank card
Live demo of unbranded jacket check-in via bank card
Live demo of unbranded jacket check-in via bank card
Experience the digital system in action without obligation
Experience the digital system in action without obligation
Experience the digital system in action without obligation
Free demonstration of the instant pickup
Free demonstration of the instant pickup
Free demonstration of the instant pickup
Live demo of unbranded jacket check-in via bank card
Experience the digital system in action without obligation
Free demonstration of the instant pickup
Test the wardrobe of tomorrow today
Our product
Test the wardrobe of tomorrow today
Our product
Test the wardrobe of tomorrow today
Our product
Test the wardrobe of tomorrow today
Our product